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How to create your own HTML emails,
personalise them from your client/contact database,
automate their merging and sending,
and automatically process responses and “Remove” requests

“Statistics show that it takes six to seven contacts before you can turn a prospect into a customer.  And it's roughly six to 12 times less expensive to sell to an existing customer than it is to acquire a new one,  So the value of your existing customers and contacts is too compelling to ignore.

But all that contact can be expensive and time consuming, and that's where e-mail marketing becomes a critical part of any organisation's marketing efforts. E-mail marketing is easy, affordable, direct, actionable and highly effective ” – Microsoft Small Business Centre (read the full article)

Provides all the skills and hands-on practice you need
to create your own marketing emails
and manage your own email marketing program

Click here to view the course venues and scheduled dates

This course is designed to give people with limited computer expertise the skills to do what companies such as Telstra, Qantas, Virgin Blue etc do with their email marketing programs.

What you will learn at the course
  • How to: use Microsoft's Expression Web* web page authoring software to create HTML emails containing backgrounds, colour, images, fonts, layout etc.  (You'll also be able to use Expression Web to maintain your own web site)
  • How to create and maintain a customer/contact database (we'll use Microsoft Access if you don't already have a suitable  customer/contact database)
  • How to automate the sending of your emails to your customers/contacts
  • How to automate the receipt and processing of responses
  • How to automate the removal from your database of "Unsubscribe" requests
*Why we use Microsoft's Expression Web
  • Ease of use:  Because Expression Web has the same user interface as Microsoft Office it's easier to learn than Adobe's Dreamweaver and other web authoring applications
  • Standards-compliance:  HTML emails must be standards-compliant to be viewed by all email software users, and Expression Web is fully standards-compliant
  • Cost:  Expression web costs only $145 for an upgrade (and being a Microsoft Office user you only need to purchase an upgrade0.  The academic version is only $85 but to purchase it you need to present a student or teacher ID number to show that a student or teacher will be using it.
What are the prerequisites for doing the course

Skills and experience:
The only skill pre-requisite is a working knowledge of Microsoft Windows and Microsoft Office.  If you have basic competency in Microsoft Windows and Microsoft Word you are competent to complete this course.
You need to bring with you:
  • A computer to work with.  The computer must be sufficiently powerful to run Microsoft Expression Web, i.e. a minimum 700 Mhz processor and 512MB RAM.
  • The computer should have the following software loaded on it:
    - Microsoft Access OR Microsoft Excel (or both).  Version XP or 
       later is suitable (i.e. it can be Access or Excel XP, 2003 or 2007)
    - Microsoft Expression Web (any version)

It is preferable that you bring your own computer, as your computer will be fully emailing-ready upon completion of the course.  However if you do not have a suitable computer Pedacomp is able to provide a laptop for you to use during the course.

Course duration and timing
The course lasts for 2 days.  It starts at 9:00 AM each day and finishes at 5:00 PM each day.  There are two twenty-minute coffee and tea breaks each day at 10:30 AM and 3:30 PM.  A 45-minute lunch break is also taken at 12:30PM each day. 
Full morning and afternoon tea, coffee and refreshments and lunch are provided.

Course fee
The course fee for the two days is $995 plus GST

Early-bird discount
An early-bird discount of 10% is allowed for bookings made and paid for by the early-bird date  (The early-bird discount reduces the course fee to $895.50 plus GST).

How to book and pay
Book on this web site here .  Payment is not due at the time of booking.  We will send you an email confirmation of your booking with payment instructions.  All payments are made via PayPal or credit card.

Venues and dates

Click here to view the course venues and scheduled dates